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Search Engine Marketing Manager

Company Name:
Arca24.com
Salary period: Annual
Search Engine Marketing Manager
Are you a whiz at Google searches? Do you have strong quantitative skills and want to manage national lead generation campaigns? We're looking to expand our search team responsible for increasing new customer acquisition through web, social and mobile search. The ideal candidate for this position will have prior search engine marketing and search engine optimization experience, be data-driven, and have proven success in driving down cost per acquisition and increasing website traffic, preferably in a B2B environment. As part of our Search Marketing Team, you will create new campaigns, conduct bid management and website optimization initiatives, prepare reports and develop landing pages and keyword copy in support of US and International lead generation requirements.
Responsibilities:
ΓΆΒ ΒΆ Develop keyword lists and ad copy for search campaigns
ΓΆΒ ΒΆ Create new paid search campaigns utilizing various internal Web-based systems
ΓΆΒ ΒΆ Create/modify landing pages used in search engine marketing campaigns
ΓΆΒ ΒΆ QA campaigns before launching
ΓΆΒ ΒΆ A/B testing of Landing pages
ΓΆΒ ΒΆ Make campaign and keyword optimization changes under direction of Search Marketing Manager
ΓΆΒ ΒΆ Create campaign reports
ΓΆΒ ΒΆ Budget stewardship to ensure campaigns are managed efficiently and target CPLs are achieved
Requirements:
ΓΆΒ ΒΆ 2-3 years search engine marketing
ΓΆΒ ΒΆ Knowledge of HTML and CSS
ΓΆΒ ΒΆ Strong analytics and Excel skills
ΓΆΒ ΒΆ Strong Google Adwords/ Bing experience
ΓΆΒ ΒΆ Experience running acquisition campaigns through search, social and mobile
Desirable Skills:
ΓΆΒ ΒΆ Prior experience with Salesforce or a comparable CRM
ΓΆΒ ΒΆ Experience with Affiliate marketing
About Vocus:
Vocus is a leading provider of cloud-based PR software that helps organizations of all sizes reach and influence buyers across social networks, online and through the media. Vocus provides a software suite for social media marketing, content distribution and public relations to help customers generate awareness and increase sales in today's customer-led buying process. Vocus is used by more than 30,000 organizations worldwide in seven languages.
Our state-of-the-art New Urbanist headquarters in Beltsville, MD, makes Vocus a truly remarkable place to work. Find out more at
To learn more about opportunities please visit
EEO/AA employer M/F/D/V

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